{"id":1944,"date":"2026-06-18T10:00:00","date_gmt":"2026-06-18T10:00:00","guid":{"rendered":"https:\/\/ampxgroup.com\/blog\/?p=1944"},"modified":"2026-06-11T07:13:11","modified_gmt":"2026-06-11T07:13:11","slug":"quest-ce-que-leco-conception","status":"publish","type":"post","link":"https:\/\/ampxgroup.com\/blog\/quest-ce-que-leco-conception\/","title":{"rendered":"Qu\u2019est-ce que l\u2019\u00e9co-conception ?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#94c356\" class=\"has-inline-color\">Une d\u00e9marche au c\u0153ur de la transition \u00e9cologique<\/mark><\/strong><\/p>\n\n\n\n<p>L\u2019\u00e9co-conception consiste \u00e0 int\u00e9grer des crit\u00e8res environnementaux d\u00e8s les premi\u00e8res \u00e9tapes de la cr\u00e9ation d\u2019un produit. Elle vise \u00e0 r\u00e9duire les impacts n\u00e9gatifs sur l\u2019environnement tout au long du cycle de vie du produit, depuis l\u2019extraction des mati\u00e8res premi\u00e8res jusqu\u2019\u00e0 son \u00e9limination ou recyclage. Cette approche, devenue incontournable dans de nombreux secteurs, allie innovation, responsabilit\u00e9 et performance \u00e9conomique.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#94c356\" class=\"has-inline-color\">Les principes de l\u2019\u00e9co-conception<\/mark><\/strong><\/p>\n\n\n\n<p>L\u2019\u00e9co-conception repose sur plusieurs piliers :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\">Optimisation des ressources<\/mark><\/strong> : utiliser des mati\u00e8res premi\u00e8res renouvelables, recycl\u00e9es ou moins \u00e9nergivores.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\">R\u00e9duction des impacts environnementaux<\/mark><\/strong> : limiter les \u00e9missions polluantes, les d\u00e9chets, et la consommation d\u2019\u00e9nergie.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\">Long\u00e9vit\u00e9 et r\u00e9parabilit\u00e9<\/mark><\/strong> : concevoir des produits durables et facilement r\u00e9parables pour prolonger leur cycle de vie.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\">Fin de vie responsable<\/mark><\/strong> : pr\u00e9voir des solutions de recyclage ou de valorisation pour les produits usag\u00e9s.<\/li>\n<\/ul>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#94c356\" class=\"has-inline-color\">L\u2019analyse du cycle de vie (ACV) : un outil cl\u00e9<\/mark><\/strong><\/p>\n\n\n\n<p>L\u2019ACV est une m\u00e9thode structur\u00e9e pour \u00e9valuer les impacts environnementaux d\u2019un produit \u00e0 chaque \u00e9tape de son existence :<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\">Extraction des mati\u00e8res premi\u00e8res<\/mark><\/strong> : impacts li\u00e9s \u00e0 l\u2019utilisation de ressources naturelles.<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\"><strong>Production<\/strong> <\/mark>: consommation \u00e9nerg\u00e9tique et \u00e9missions lors de la fabrication.<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\"><strong>Distribution<\/strong> <\/mark>: empreinte carbone des transports et emballages.<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\"><strong>Utilisation<\/strong> <\/mark>: consommation \u00e9nerg\u00e9tique et g\u00e9n\u00e9ration de d\u00e9chets pendant l\u2019usage.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\">Fin de vie<\/mark><\/strong> : valorisation, recyclage ou \u00e9limination.<\/li>\n<\/ol>\n\n\n\n<p>En identifiant les points critiques gr\u00e2ce \u00e0 l\u2019ACV, les entreprises peuvent orienter leurs choix vers des solutions plus respectueuses de l\u2019environnement, comme l\u2019utilisation de plastiques recycl\u00e9s ou d\u2019alternatives biosourc\u00e9es.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#94c356\" class=\"has-inline-color\">Le r\u00f4le du cahier des charges dans l\u2019\u00e9co-conception<\/mark><\/strong><\/p>\n\n\n\n<p>Un cahier des charges bien d\u00e9fini est indispensable pour r\u00e9ussir une d\u00e9marche d\u2019\u00e9co-conception. Il doit inclure :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\">Les exigences environnementales<\/mark><\/strong> : choix des mati\u00e8res premi\u00e8res, proc\u00e9d\u00e9s de fabrication \u00e0 faible impact, etc.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\">Les performances attendues<\/mark><\/strong> : durabilit\u00e9, r\u00e9sistance, esth\u00e9tisme.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\">Les contraintes r\u00e9glementaires<\/mark><\/strong> : conformit\u00e9 aux normes environnementales et sectorielles.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\">La gestion de la fin de vie<\/mark><\/strong> : int\u00e9gration de la recyclabilit\u00e9 ou de la valorisation.<\/li>\n<\/ul>\n\n\n\n<p>Un cahier des charges clair facilite la collaboration entre les diff\u00e9rents acteurs de la cha\u00eene de production et garantit que les objectifs environnementaux sont atteints.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#94c356\" class=\"has-inline-color\">L\u2019\u00e9co-conception chez AMP-POLYMIX GROUP : partenariat avec VALOMATEX<\/mark><\/strong><\/p>\n\n\n\n<p>Chez AMP-POLYMIX GROUP, en compl\u00e9ment de nos mati\u00e8res \u00e9co-responsables (recycl\u00e9es, biosourc\u00e9es, recyclables, compostables), nous int\u00e9grons l\u2019\u00e9co-conception dans nos projets gr\u00e2ce \u00e0 des partenariats strat\u00e9giques comme celui avec <strong><a href=\"https:\/\/www.valomatex.com\/\" data-type=\"link\" data-id=\"https:\/\/www.valomatex.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VALOMATEX<\/a><\/strong>, expert en valorisation des polym\u00e8res. Ce partenariat nous permet de donner une seconde vie aux mati\u00e8res plastiques, qu\u2019il s\u2019agisse de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\">Rebuts de production<\/mark><\/strong> : chutes et d\u00e9chets g\u00e9n\u00e9r\u00e9s lors de la fabrication.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#006eb7\" class=\"has-inline-color\">Produits en fin de vie<\/mark><\/strong> : r\u00e9cup\u00e9ration et transformation en nouvelles mati\u00e8res premi\u00e8res.<\/li>\n<\/ul>\n\n\n\n<p>Gr\u00e2ce \u00e0 son r\u00e9seau de partenaires, VALOMATEX assure une valorisation optimale des mat\u00e9riaux, accompagn\u00e9e d\u2019un certificat de tra\u00e7abilit\u00e9 et en toute confidentialit\u00e9. Ce mod\u00e8le circulaire contribue \u00e0 r\u00e9duire les d\u00e9chets plastiques en les r\u00e9int\u00e9grant dans le processus de production tout en fournissant des solutions durables \u00e0 nos clients.<\/p>\n\n\n\n<p>L\u2019\u00e9co-conception n\u2019est pas seulement une r\u00e9ponse aux enjeux environnementaux actuels, mais aussi un levier de comp\u00e9titivit\u00e9 et d\u2019innovation. En adoptant une d\u00e9marche responsable d\u00e8s la conception des produits, les entreprises peuvent limiter leur empreinte \u00e9cologique tout en r\u00e9pondant aux attentes croissantes des consommateurs et des r\u00e9gulateurs.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-1890 post type-post status-publish format-standard has-post-thumbnail hentry category-innovation-technology\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ampxgroup.com\/blog\/optimisez-vos-machines-pourquoi-et-comment-purger-efficacement-2\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2026\/04\/niveau-qualite-AdobeStock_45078120-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Optimisez vos machines : pourquoi et comment purger efficacement ?\" style=\"object-fit:cover;\" srcset=\"https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2026\/04\/niveau-qualite-AdobeStock_45078120-scaled.jpeg 2560w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2026\/04\/niveau-qualite-AdobeStock_45078120-300x200.jpeg 300w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2026\/04\/niveau-qualite-AdobeStock_45078120-1024x683.jpeg 1024w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2026\/04\/niveau-qualite-AdobeStock_45078120-768x512.jpeg 768w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2026\/04\/niveau-qualite-AdobeStock_45078120-1536x1025.jpeg 1536w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2026\/04\/niveau-qualite-AdobeStock_45078120-2048x1366.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/ampxgroup.com\/blog\/optimisez-vos-machines-pourquoi-et-comment-purger-efficacement-2\/\" target=\"_self\" >Optimisez vos machines : pourquoi et comment purger efficacement ?<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1404 post type-post status-publish format-standard has-post-thumbnail hentry category-maket-news category-innovation-technology\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ampxgroup.com\/blog\/a-quoi-sert-le-prototypage-industriel-et-pourquoi-choisir-un-distributeur-complet\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2025\/02\/manufacture-plastique-AdobeStock_472705874-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\u00c0 quoi sert le prototypage industriel et pourquoi choisir un distributeur complet ?\" style=\"object-fit:cover;\" srcset=\"https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2025\/02\/manufacture-plastique-AdobeStock_472705874-scaled.jpeg 2560w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2025\/02\/manufacture-plastique-AdobeStock_472705874-300x200.jpeg 300w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2025\/02\/manufacture-plastique-AdobeStock_472705874-1024x683.jpeg 1024w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2025\/02\/manufacture-plastique-AdobeStock_472705874-768x512.jpeg 768w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2025\/02\/manufacture-plastique-AdobeStock_472705874-1536x1024.jpeg 1536w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2025\/02\/manufacture-plastique-AdobeStock_472705874-2048x1365.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/ampxgroup.com\/blog\/a-quoi-sert-le-prototypage-industriel-et-pourquoi-choisir-un-distributeur-complet\/\" target=\"_self\" >\u00c0 quoi sert le prototypage industriel et pourquoi choisir un distributeur complet ?<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-482 post type-post status-publish format-standard has-post-thumbnail hentry category-maket-news category-eco-friendly-solutions\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ampxgroup.com\/blog\/analyse-du-cycle-de-vie-dun-produit-plastique-comprendre-limpact-environnemental\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1905\" height=\"903\" src=\"https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2024\/08\/Capture-decran-2024-08-08-091424.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Analyse du cycle de vie d&rsquo;un produit plastique : comprendre l&rsquo;impact environnemental\" style=\"object-fit:cover;\" srcset=\"https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2024\/08\/Capture-decran-2024-08-08-091424.png 1905w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2024\/08\/Capture-decran-2024-08-08-091424-300x142.png 300w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2024\/08\/Capture-decran-2024-08-08-091424-1024x485.png 1024w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2024\/08\/Capture-decran-2024-08-08-091424-768x364.png 768w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2024\/08\/Capture-decran-2024-08-08-091424-1536x728.png 1536w\" sizes=\"auto, (max-width: 1905px) 100vw, 1905px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/ampxgroup.com\/blog\/analyse-du-cycle-de-vie-dun-produit-plastique-comprendre-limpact-environnemental\/\" target=\"_self\" >Analyse du cycle de vie d&rsquo;un produit plastique : comprendre l&rsquo;impact environnemental<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1382 post type-post status-publish format-standard has-post-thumbnail hentry category-innovation-technology\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ampxgroup.com\/blog\/automatisation-et-intelligence-artificielle-des-leviers-davenir-pour-la-filiere-plastique\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1280\" src=\"https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2024\/08\/robot-ia-AdobeStock_276113420-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Automatisation et intelligence artificielle : des leviers d\u2019avenir pour la fili\u00e8re plastique\" style=\"object-fit:cover;\" srcset=\"https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2024\/08\/robot-ia-AdobeStock_276113420-scaled.jpeg 2560w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2024\/08\/robot-ia-AdobeStock_276113420-300x150.jpeg 300w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2024\/08\/robot-ia-AdobeStock_276113420-1024x512.jpeg 1024w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2024\/08\/robot-ia-AdobeStock_276113420-768x384.jpeg 768w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2024\/08\/robot-ia-AdobeStock_276113420-1536x768.jpeg 1536w, https:\/\/ampxgroup.com\/blog\/wp-content\/uploads\/2024\/08\/robot-ia-AdobeStock_276113420-2048x1024.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/ampxgroup.com\/blog\/automatisation-et-intelligence-artificielle-des-leviers-davenir-pour-la-filiere-plastique\/\" target=\"_self\" >Automatisation et intelligence artificielle : des leviers d\u2019avenir pour la fili\u00e8re plastique<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><nav class=\"wp-block-query-pagination is-content-justification-space-between is-layout-flex wp-container-core-query-pagination-is-layout-b2891da8 wp-block-query-pagination-is-layout-flex\" aria-label=\"Pagination\">\n\n\n<a href=\"\/blog\/wp-json\/wp\/v2\/posts\/1944?query-17-page=2\" class=\"wp-block-query-pagination-next\">Page suivante<span class='wp-block-query-pagination-next-arrow is-arrow-arrow' aria-hidden='true'>\u2192<\/span><\/a>\n<\/nav><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une d\u00e9marche au c\u0153ur de la transition \u00e9cologique L\u2019\u00e9co-conception consiste \u00e0 int\u00e9grer des crit\u00e8res environnementaux d\u00e8s les premi\u00e8res \u00e9tapes de la cr\u00e9ation d\u2019un produit. Elle vise \u00e0 r\u00e9duire les impacts n\u00e9gatifs sur l\u2019environnement tout au long du cycle de vie du produit, depuis l\u2019extraction des mati\u00e8res premi\u00e8res jusqu\u2019\u00e0 son \u00e9limination ou recyclage. Cette approche, devenue [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eco-friendly-solutions"],"_links":{"self":[{"href":"https:\/\/ampxgroup.com\/blog\/wp-json\/wp\/v2\/posts\/1944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ampxgroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ampxgroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ampxgroup.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ampxgroup.com\/blog\/wp-json\/wp\/v2\/comments?post=1944"}],"version-history":[{"count":3,"href":"https:\/\/ampxgroup.com\/blog\/wp-json\/wp\/v2\/posts\/1944\/revisions"}],"predecessor-version":[{"id":1952,"href":"https:\/\/ampxgroup.com\/blog\/wp-json\/wp\/v2\/posts\/1944\/revisions\/1952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ampxgroup.com\/blog\/wp-json\/wp\/v2\/media\/1945"}],"wp:attachment":[{"href":"https:\/\/ampxgroup.com\/blog\/wp-json\/wp\/v2\/media?parent=1944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ampxgroup.com\/blog\/wp-json\/wp\/v2\/categories?post=1944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ampxgroup.com\/blog\/wp-json\/wp\/v2\/tags?post=1944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}